MBBS Doctor · Creator & Entrepreneur
Hi, I'm Riha. I transitioned from clinical medicine to entrepreneurship, creating original projects centered around fragrance, storytelling, and culture.
MBBS Background
Graduated in 2021 and practiced medicine before pivoting to digital content creation.
Storytelling
Crafting compelling narratives that bridge culture, life, and the art of perfumery.
Entrepreneurship
Building independent businesses and collaborating with brands across diverse industries.
Fragrance & Culture
Developing original projects centered around niche scents and cultural heritage.
I'm feeling
🌸 inspired
🌸 inspired
Timeline
Since 2021
Began as a medical doctor before content creation evolved into a full-time career in 2024.
Background
MBBS
Started my clinical career in Malaysia and took PLAB exams for the UK before pivoting.
What I do best
Creation
Working with brands to develop original projects around fragrance, culture, and storytelling.
Where I am
Malaysia
Based in Malaysia, fully focused on entrepreneurship and building my own businesses.
A deep dive into scent molecular structure
The Anatomy of Ambergris
My most personal research project yet: a complete breakdown of synthetic vs natural musks. Chemistry, olfactive mapping, strategy, and a healthy dose of historical perfumery.
— Breaking down the chemical composition
— Escaping generic designer formulations
— Built for true olfactory connections
— A space for niche fragrance lovers